https://www.mediasmart.tv/blog Mediasmart TV Blog en Wed, 22 Jul 2026 12:19:28 GMT 2026-07-22T12:19:28Z en https://www.mediasmart.tv/blog/ctv-and-ai-the-data-driven-future-of-advertising-on-connected-tv <div class="hs-featured-image-wrapper"> <a href="https://www.mediasmart.tv/blog/ctv-and-ai-the-data-driven-future-of-advertising-on-connected-tv" title="" class="hs-featured-image-link"> <img src="https://www.mediasmart.tv/hubfs/mediasmart/mediasmart%20Product%20Marketing/PMD/CTV%20and%20AI%20-%202.png" alt="​​CTV and AI: the data-driven future of advertising on Connected TV" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #36404f; background-color: #ffffff;">Artificial Intelligence (AI) has revolutionized TV advertising. Once characterized by broad targeting and the hope of impacting the right audience, the traditional TV approach has been transformed into highly targeted, efficient Connected TV (CTV).</p> <div class="hs-featured-image-wrapper"> <a href="https://www.mediasmart.tv/blog/ctv-and-ai-the-data-driven-future-of-advertising-on-connected-tv" title="" class="hs-featured-image-link"> <img src="https://www.mediasmart.tv/hubfs/mediasmart/mediasmart%20Product%20Marketing/PMD/CTV%20and%20AI%20-%202.png" alt="​​CTV and AI: the data-driven future of advertising on Connected TV" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="color: #36404f; background-color: #ffffff;">Artificial Intelligence (AI) has revolutionized TV advertising. Once characterized by broad targeting and the hope of impacting the right audience, the traditional TV approach has been transformed into highly targeted, efficient Connected TV (CTV).</p> <img src="https://track.hubspot.com/__ptq.gif?a=3426102&amp;k=14&amp;r=https%3A%2F%2Fwww.mediasmart.tv%2Fblog%2Fctv-and-ai-the-data-driven-future-of-advertising-on-connected-tv&amp;bu=https%253A%252F%252Fwww.mediasmart.tv%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Wed, 22 Jul 2026 12:19:28 GMT aryan.maurya@affle.com (Aryan Maurya) https://www.mediasmart.tv/blog/ctv-and-ai-the-data-driven-future-of-advertising-on-connected-tv 2026-07-22T12:19:28Z